SEO Tips to Promote Real Estate Websites in Google and Bing Search

Last Updated:-January 12, 2011
Real Estate is a very competitive business field and we can see the competition in Google Search too. Now it is important to have an online presence for the success of any company to improve their business or at least survive the tough competition from competitors. Just having a website cannot bring potential clients from Internet. We must do proper SEO for the success of a real estate website and it must be optimized properly to be listed in the top positions in Google Search results. With the Panda, Penguin and Hummingbird updates, we must be very careful in optimizing and building backlinks to real estate websites. Let us check how to optimize a real estate website for major search engines ( Google, Bing, and Yahoo ) and how to safeguard them from Penguin and Panda updates.

Step By Step Procedure to Optimize a Real Estate Website For Google Search
  1. Analyze Competitor Real Estate Websites

    It is a wise strategy to analyze your competitors and check which methods are adopted by the top players in your area to attract potential clients to their website from Google, Yahoo, and Bing. There are many online tools available to analyze your competitor web pages.

  2. Find High Traffic Keywords

    Before starting optimizing, we must conduct a detailed study of potential keywords to bring traffic. It is also important to check which keywords bring most traffic to your competitors' websites. If your website is new and in no way to compete the big players, you must choose medium competitive keywords. You must be creative in finding the right keywords to optimize a real estate portal.

  3. Index your Website in Local Business Directories

    Since Real Estate business is a local business, you must index your website URL in local business directories. Penguin update will not consider links from local business directories to your web page as dangerous because it is natural to have a real estate website link in a local business page. So by listing URLs in local business directories, you can improve backlink count without fearing Penguin updates.

  4. Add Your Business in Bing & Google Places for Business

    You should add your Real Estate website in Google Local Business Center. I recommend you to add it in both Yahoo and Bing Local Business listings too to utilize the potential clients using these two Search Engines.

    • To add your Real Estate Service in Google Places, visit the link below.‎

    • To Add to Bing Local Business Place, visit the link below.

  5. On Page Optimization Tips For your Real Estate Website

    Just like any other websites, title tag, meta tags, header tags etc must have the right keywords. You must write title tag naturally and never display it like optimized for keywords only. If your real estate website has images, make sure you have added proper alt image tags. You must make sure your website has a static URL structure with no broken links.

  6. Avoid Content Farm Effect to Safeguard From Panda Update

    Many real estate websites have been affected by Panda update due to the low-quality copy paste content by including multiple duplicate pages. It is difficult to avoid pages with similarities on a real estate website but to recover from Google Panda update, your website must have quality unique content.

  7. Backlink Building Strategy For a Real Estate Website

    After Google Penguin update it is very important to ensure no low-quality backlinks pointing. While developing backlinks to a real estate website, limit your sources to:

    1. Participate Real Estate forums and get dofollow links from them

    2. Submit your website in Real Estate Directories

    3. Submit articles in Article Directories (Article should be Related to the same business)

    4. Get links from Other Real Estate Websites
Calculate The Relation Between Traffic & Revenue Of a Real Estate Website

There is a relation between potential earning and traffic to a normal website. Since real estate websites are offering services, not all traffic can bring revenue or profit. We need to bring the right customers. Though not much related, the calculation provided in the link below will help you to find the earning potential of a webpage.
How Much Traffic Needed to Earn $100 From Google AdSense Per Day

Tips To Improve Alexa Stats Of Real Estate Websites

In many local business directories, they sort business websites according to many factors like Google Page Rank, Alexa rank etc. In order to get top position in Local Business page, Alexa stats of your website must be good. However, it is not very easy to boost your current ranking if you are getting very low amount of traffic. It is also important to note that the users with Alexa toolbar installed on their web browser are counted. To improve the Alexa stats, visit the link below.
How to Boost Current Alexa Stats Of Your Website



  1. Johnson3:39 AM

    Nice post Siju George. However, you didn't mention the average time to promote a real estate website in Google. Can you tell me how much time I will take to promote my real estate website ?

  2. Flats for sale in hitech city1:04 PM

    Wonderful information, I had come to know about your blog from my friend nandu , hyderabad,i have read at least 7 posts of yours by now, and let me tell you, your website gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a ton once again, Regards,

  3. Chris1:02 PM

    This topic is very difficult to discuss in a single article but you did it well. I hope those who are in the real estate business will learn much from this post.

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  4. office space1:04 PM

    Local Directory Listings are the best. There are so many free directory listings available online but avoid those reciprocal links.

  5. Joseph1:06 PM

    Thanks a lot for the tips. Promote your real estate website online with the help of SEO strategies.

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  6. Buyers Agents1:10 PM

    Great blog, And these all the great tips. You are right, Real Estate business is treated as a local business. So it is very important to get links from local directories to your real estate website. Here I recommend you to avoid the nofollow effect. Get as much links from local directories. You can perform a search on Google for available local web directories in your area. Thanks to you for share a nice post.
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  7. For me the most important tip I can give if one is optimizing a real estate site is to have well-written and unique real estate articles. The content must be updated weekly, if possible. It would be easier then to do the on-page optimization.

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  8. seo norwich1:14 PM

    Real Esate is probably amongst the top searches on the net, which is exactly the reason why it's almost an imperative for these companies to hire SEO's.

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  9. Building a great website is all well and fine, but if you never put it out there for others to see and find no one will ever visit it. Use your website address everywhere you post, write, have it on your business card, in all your advertising and marketing, on every piece of mail you mail out and link to it often for important things that people want to read about. Great post!!
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  10. Real Estate SEO1:17 PM

    Internet is really in demand as well as real estate industry. With the help of two a great promotion and selling opportunities is on the way. Just pick out the best SEO company that will surely help and keep you on the long run.

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  11. Cholo Vargas8:51 AM

    Do everything that will help us get in shape towards our Investments in Australia. We must do everything we could to ensure our success in our chosen investment. We have to do whatever it takes to ensure our success and have a brighter future for our business.


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