Advantages of Having Deep Links

Last Updated:-April 18, 2013
I have been blogging for more than eight years and one of the frequently asked questions I noticed during all these years in webmaster forums is the difference between getting backlinks to the home page and internal pages. There are still many webmasters who are not aware of the benefits to secure backlinks to internal web pages. For a product or service website with one page, it is enough to build backlinks to just the home page, but it is not enough for a big dynamic website.

 To get more targeted visitors to a big website, you need to develop backlinks to the inner web pages. Deep links refer to the links pointing to the inner pages other than the homepage. If a webmaster is developing backlinks to just the home page and not to its inner pages, the entire backlink structure looks suspicious, and Google may detect it soon.

 It is because if all the backlinks are achieved by natural methods, they should be pointing to relevant inner page. Many potential inner pages are not appearing in Google Search results due to the lack of backlinks to them.

Since Google treats each web pages separately, we should promote each one separately. However, if you build low-quality backlinks to certain web pages and get Penguin slash, your entire domain will be penalized.

Advantages of Getting Deep Links
  1. Looks more natural in Google's eye:

    It is true that most of the natural backlinks developed over time are pointing to the inner pages rather than the index page (homepage).

  2. Deep links help inner pages rank high in Google Search results

  3. They help inner pages to get higher PR

  4. Improve overall traffic:

    Since deep links improve the ranking of inner web pages, it will improve the organic traffic.

  5. More targeted visitors: Since they improve the search engine ranking of inner web pages, more visitors from Search Engines for the targeted goal reach your domain.

  6. Improve the crawling rate of your website:

    When spiders follow new deep links, it increases the chance of total crawl rate. To increase the crawl rate in Webmaster Tools account, click on the link below.
    How to Increase Crawl Rate From Webmaster Tools Account

  7. Deep links improve the relevancy:

    Getting deep links from relevant pages will improve the overall relevancy of your website.

In case if you have a blog, it is better to keep the post URLs professional because it will help to gain more deep links to them. To learn more about keeping blog URLs standard, click on the link below.
How to Remove Numbers From Blogspot Blog Post URLs

  1. Create Log Files for IP Messenger
  2. Important Network Commands
  3. Change Location of Temporary Internet Files
  4. Configure Linksys Range Expander

One important way to get deep links to your web page is to keep the social share button on every page. If it is not showing on your blog, follow the link below.
Social Sharing Button in Blogger is not Showing on my Blog

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