How To Identify Low Quality Backlinks to My Website

There was a time when every link pointing to our websites gave PR hike and keyword ranking. After Penguin updates, low quality backlinks neither help nor improve the PR of our websites. Penguin update penalizes websites having a lot of low valued backlinks. It is the hard time where webmasters are eagerly looking for any bad links pointing to their website and remove them before causing more damage. This tutorial helps you to identify lower quality backlinks and assist you to neutralize them.

Google webmaster tool has added disavow feature to help webmasters to neutralize spammy backlinks indexed by Google. All you have to do is to upload the list of lower quality backlinks using this too. Now I am asking you a few important questions.

  • Which links are lower quality links?

  • Which type backlinks may harm your website?

  • How do we find whether a backlink good or bad?

  • Is there any tool to find low-value web pages pointing to our websites?

These are the common questions asked by every professional webmaster. After reading this article, you will learn how to check which type of links can harm the SEO value of a website.

Factors Decide the Quality of an External Link Pointing to Our websites
How to find if a backlink to my website is a quality one? Different webmasters and SEO consultants have different opinions about the total value of a backlink. The below list shows the most accepted qualities of a high-quality backlink.

If one link does not satisfy the following conditions, we can say it a low-value backlink.

  1. The Relevance of the web page:

    The first and most important factor which decides the value of a backlink is the relevance of the linking page with the linked page. If your website gets a backlink from an unrelated web page, it is a low-value backlink. Links from irrelevant web pages can attract Penguin effects.

    For example, any reference from a cosmetic blog post to an electrical website is a low-value link.

  2. The Number of External Links From a Page:

    If we acquire a backlink from a web page with 100 links, Google does not give much weight to it.

  3. Page Rank of the web page: (Google no more updates public PR ):

    We should consider the Page Rank(PR) of the page from which we get backlinks. A backlink from high PR Page will give more value.

  4. Domain Authority and Trust:

    References from a trusted source have more value than the web pages with less Domain Authority. Backlinks achieved from a trusted website in the same niche are high-quality backlinks.

  5. Nofollow Attribute:

    Links without having a nofollow attribute pass PR juice to linked webpage. Though there is a discussion going on about whether nofollow blocks entire PR juice, I prefer links without having nofollow attribute to my website.

  6. Editorial Review:

    Google likes backlinks from a post published after a strict editorial review. One from user-generated content, not reviewed by moderators, is considered as a low-quality backlink.

  7. Automatic Link Building:

    Links built by automatic tools are low-quality backlink and which may even attract Penguin penalties.

  8. Links From Duplicate Content:

    References from duplicate content cannot be quality backlinks. They should come from unique quality content to become considered as quality backlinks.

  9. Google Loves Natural Links:

    We know Google loves natural links which are added by time on other websites by respective webmasters who are impressed by the high-quality content on our website. According to Google guidelines, any backlinks artificially created are treated as low quality.

Quality backlinks help our websites to get high keyword rank in Google. Also, we know the importance of them to help Google spiders to index a webpage.

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Search Engine spiders follow them and index any unindexed pages.

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If you face any indexing issues with your website, follow the method mentioned in the article below to rectify it.
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The number of total links on a linking page is an important factor which decides the number of authority passes.

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It includes both nofollow and dofollow links. To learn more about it click on the link below.
Do You Use Nofollow For Internal Linking on Your Blog?