# Calculate Normal AdSense Click Though Rate ( CTR ) Of Blogs & Forums

How to Calculate CTR
CTR is the acronym of Click Through Rate and is very important in calculating the total income generated. It is calculated by dividing total clicks on your ads by the total ad impressions. So in a nutshell

CTR = Total Clicks/ Total impressions

Factors Affecting Normal AdSense CTR Of Blogs and Forums
Number of clicks on advertisement units can be varied depends on many factors like Ad placement, the relevance of advertisements showing on your blog with the content etc. Normally targeted traffic like visitors from Search Engine to your blog tend to click more on ad units. List of factors influencing normal Google AdSense Click Though Rate of an average blog are:

2. Relevance of Ads displaying

4. Niche of the blog

5. Blog theme

How to Find CTR of AdSense Ads On Your Blog
You can find it by using the simple formula below.

CTR = (Total Clicks on AdSense Ads/Total Ads views ) * 100

Average CTR Of a Blog & Forum
Increase Ad Revenue by Improving CPC and Click Through Rate of Ads On Your Website

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1. Chanjal10:45 AM

I have a film forum. We share Hollywood and Bollywood movie information with pictures. My question is I am having very less Click Through Rate on my film forum. Can you help me to increase my current CTR of my Film forum ?

2. @ Chanjal

CTR of a forum depends on many factors. If you email your forum URL, I will check it.