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How to Check Backlinks To a Website in Google, Yahoo & Bing Search Engines

If you are a blogger or webmaster, one thing you are always curious to check is the backlink count of your website just after checking your keyword rankings. We all know the importance of backlinks and how do they help to get higher keyword rank for our sites. This article is dedicated to various methods to check the number of backlinks in major search engines like Google, Yahoo and Bing pointing to your and your competitors. There are various ways to find the number of external links indexed in Google, Yahoo and Bing. Here I am not using any third party tools to view the backlink count but the methods provided by the respective Search Engines only.

How to Check Backlinks in Google

First let us check the methods to find indexed backlinks to your website from Google. There are two methods to find it. They are Google backlink check command and link list from Webmaster tools account.
  1. Google External Backlink Check Command:
    Type to find the external links pointing to a domain in Google. You can use this command to see a few listed links pointing to a domain but it will not show the full list of external references. To see the entire indexed webpages pointing, go to the second option.

  2. Google Webmaster Tools to Check Backlink count:
    i. Login to Webmaster Tools using the link
    ii. Click on your Domain name
    iii. Click on Traffic
    iv. Click on Links to your Website
    Check pointing to your competitor

    Here you can see the list of indexed external links pointing to your domain. The problem is you cannot use this method to display the backlinks pointing to your competitor's in Google.

Check Backlinks in Bing

We can check backlinks in Bing either by using the backlink checker command or by log in to their Webmaster Tools. I hope you have registered your website in Bing Webmaster Tools. Either methods are listed below.
  1. Bing backlink command:
    Type to find the links pointing to a domain name. You can type any website name after inbody: and press enter to see the webpages, mentioned your webpage, indexed by Bing Search Engine. As I said before Bing will not show full list of indexed backlinks to your website by using this check command.

  2. Login to Bing Webmaster Tools:
    i. Login using the link
    ii. Click on your website
    iii. Click on Reports & Data
    iv. Click on Inbound Links
    how to check competitor

    Now you can see the list of backlinks indexed by Bing Search Engine to your website. Same as in Google, this method cannot be used to analyze your competitor backlinks in Bing.

Check External Backlinks in Yahoo

In case of backlink checker command, Yahoo gives more options than Bing and Google. There are two different commands to find links pointing to a domain.

  1. link:Your Website

    This command shows the external webpages pointing to home page.

  2. linkdomain:Your Website

    This command shows the entire list of external links pointing to all pages including the index page. For example
Now you have learned various methods to find and analyze external links pointing to your website. Sometimes Webmaster tools will not show full list of backlinks to your website. Such an incident is listed below.
A Lot Of Backlinks Suddenly Disappeared From Webmaster Tools


Rick Manson said…
What would you do if if you type inurl command into Bing and it showed you have over 500,000 backlinks but Bing webmaster tools shows you have 200? Because that is my problem. To make matters worse when you look at the pages through Bing search there is no backlink to your site at all.
Vivek said…
Detailed and easy guide to check backlinks. Thanks