End of Google External Keyword Tool & Free Alternate Keyword Planner

Google is about to stop Free AdWords External Keyword Tool and it is a shocking news for most of the Internet marketers who are using it to fetch keyword ideas for online campaigns. Since we can see the alert by Google about the near stopping of this free Tool, we must find alternate ways to get search phrase ideas for our online campaigns. This feature is helpful not only to get search key ideas but also get the approximate competition and monthly page views of the suggested phrases. Though Google is going to stop the free External Keyword Tool, we can access a modified form of it in our Google AdWords account under the title Keyword Planner. See the alert displayed about the expiration of the current feature and the introduction of new feature.
alternate planner

End Of External Keyword Tool and Alternate Free Keyword Planner From Google

So we can see Google Keyword Planner is going to take over the current attention Google Keyword Tool is getting. The new feature from AdWords seems more effective than the predecessor  in case of potential search phrases suggestion and traffic estimation.
Outlook

It is necessary to have a feature which gives estimated traffic for every search phrases with average difficulty to rank for it. Without such a tool it is very difficult for a search engine marketer to analyze every search phrases and decide the difficulty to promote a website for that search phrase. Though there are many software products which do the same task either they are paid or not so effective. That is why the news of the end of Keyword tool is a sudden shock for everyone who are in to Internet marketing. However, we do not need to worry much because Google introduces a new product which can do the current job better that its predecessor.

So we all are going to miss this wonderful free key phrase suggestion tool. Though Keyword Planner is free, only users with AdWords account can access and use it. This new Google product is more sophisticated for your AdWords campaigns with necessary details like average traffic of the suggested search phrases, CPC of the search words etc. CPC is an important factor in online campaign and the effect of CPC in online Advertising can be read in the link below.
How to Increase Adsense Ad Revenue by Improving CPC and CTR of Ads

Just like Google External Keyword Tool another popular service from Google is AdSense. External Keyword Tool helps to find the profitable keywords for our online campaign and Google AdSense on the other hand helps to monetize our website. There are some minimum requirements set by AdSense to approve an application and you can read more about it by following the link below.
Keeps Rejecting my Adsense Request Instead of Approving?

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1 comment:

Anonymous said...

I really gonna miss it...

Selva